Affordable Insurance Solutions

Coverage That Fits Your Life and Business


At South Plains Insurance, we believe that protecting your home, vehicle, health, and business should be simple, affordable, and tailored to your life. As a locally owned and operated insurance agency in Lubbock, TX, we’re proud to serve the 806 area and the greater West Texas community with personalized insurance solutions backed by experience, integrity, and a commitment to care.

Whether you're shopping for auto coverage, bundling your home and car, exploring Medicare options, or securing your business, we make it easy to compare policies, understand your options, and find the best value.

Call (806) 783-9517 today to get your personalized insurance quote.

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Family of three smiling in front of a house; man holding child, woman with arm around both.

Affordable Home and Auto Insurance in Lubbock


Your home and vehicle are two of your most important investments—and they deserve protection that’s both reliable and cost-effective. At South Plains Insurance, we offer Lubbock home and auto insurance with more choices and better rates, thanks to our access to a wide range of top-rated insurance carriers.

We’ll help you:

  • Compare auto insurance plans with flexible deductibles and liability coverage
  • Choose homeowners insurance that protects your property, belongings, and liability.
  • Bundle your home and auto policies for added savings and convenience.
  • Customize coverage to fit your lifestyle, budget, and long-term goals

We don’t just sell policies—we build relationships. Our agents take the time to understand your needs and match you with the right coverage at the right price.

Business Insurance for West Texas Entrepreneurs


Running a business comes with risks—and we’re here to help you manage them. South Plains Insurance offers comprehensive and basic business insurance for companies of all sizes and industries. Whether you’re a contractor, retailer, service provider, or startup, we’ll help you protect your assets, employees, and operations.

Our business insurance options include:

  • General liability and commercial property coverage
  • Workers’ compensation and business interruption protection
  • Commercial auto and fleet insurance
  • Custom packages tailored to your industry and risk profile

We proudly serve the Lubbock 806 and surrounding West Texas communities with business insurance solutions that grow with you.

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Health and Medicare Insurance Made Simple


Navigating health insurance and Medicare can be confusing—but it doesn’t have to be. As one of the top health insurance agencies in Lubbock, South Plains Insurance provides expert guidance and personalized support to help you choose the right plan for your needs.

We offer:

  • Individual and family health insurance plans
  • Medicare Advantage and Medicare Supplement options
  • Prescription drug coverage (Part D)
  • Enrollment assistance and annual plan reviews

Our team stays current on policy changes and coverage updates so you don’t have to. We’ll walk you through your options, explain the benefits, and help you make informed decisions about your healthcare coverage.

Why Lubbock Chooses South Plains Insurance


We’re more than just an insurance agency—we’re your neighbors, your advocates, and your trusted advisors. Our mission is to help you develop the right plan to meet your insurance needs, with:

  • Access to multiple insurance carriers for competitive rates
  • Personalized service from experienced, local agents
  • Transparent quotes and no-pressure consultations
  • A centrally located office at 5313 50th St, Ste C-2 in Lubbock, TX

We’re dedicated to showing you how much we care about you, your family, and your business—every step of the way.

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Insurance Specialists Who Work for You


At South Plains Insurance, we don’t believe in one-size-fits-all coverage. We take the time to understand your goals, explain your options, and build a plan that gives you confidence and clarity.

  • Need help comparing policies? We’ll do the research.
  • Not sure what coverage you need? We’ll walk you through it.
  • Want to save money? We’ll find discounts and bundling opportunities.

Just call us—we’ll do the work while you enjoy the savings.

★★★★★

Jim was really nice and professional when I visited the firm for auto insurance. He did a great job, walking me through every step of the process. If you need someone who puts your insurance needs above anything else, I recommend Jim!


-Adedayo A.

★★★★★

My grandparents, myself, and my children have been doing business with Jim for many years. Jim and his team are always very friendly, informative, and up front about any request we ask. Best rates anywhere. This is your one stop shop for insurance. Look no further.


-David T.

★★★★★

Tonja helped me with all my insurance and was very efficient and knowledgeable. Saved money and got better coverage in my auto.


-Brynleigh O.

★★★★★

Jim was really nice and professional when I visited the firm for auto insurance. He did a great job, walking me through every step of the process. If you need someone who puts your insurance needs above anything else, I recommend Jim!


-Adedayo A.

★★★★★

My grandparents, myself, and my children have been doing business with Jim for many years. Jim and his team are always very friendly, informative, and up front about any request we ask. Best rates anywhere. This is your one stop shop for insurance. Look no further.


-David T.

Get a Free Quote Today

Whether you're protecting your home, your health, or your livelihood, South Plains Insurance is here to help. We serve individuals, families, and businesses across Lubbock and the West Texas area with integrity, knowledge, and a tireless work ethic.

Call (806) 783-9517 or visit us at 5313 50th St, Ste C-2 in Lubbock, TX. Let’s find the right coverage for you—at the right price.

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